On the drivers of successful crowdfunding: The case of the platform Verkami
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Show full item recordcomunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/8645
comunitat-uji-handle3:10234/8646
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INVESTIGACIONMetadata
Title
On the drivers of successful crowdfunding: The case of the platform VerkamiDate
2021Publisher
SAGEISSN
2340-9444Bibliographic citation
Martínez-Cháfer L, Molina-Morales FX, Peiró-Palomino J. On the drivers of successful crowdfunding: The case of the platform Verkami. BRQ Business Research Quarterly. January 2021. doi:10.1177/2340944420985862Type
info:eu-repo/semantics/articlePublisher version
https://journals.sagepub.com/doi/full/10.1177/2340944420985862Version
info:eu-repo/semantics/publishedVersionSubject
Abstract
This article analyzes the determinants of successful crowdfunding initiatives using a sample of 5,251 projects from the reward-based Spanish platform Verkami. In contrast to most of the literature that has measured ... [+]
This article analyzes the determinants of successful crowdfunding initiatives using a sample of 5,251 projects from the reward-based Spanish platform Verkami. In contrast to most of the literature that has measured success with a dichotomous variable, we approach success with a continuous one, namely the ratio of achievement, which is measured as the obtained resources over the total amount requested by the promoter. We consider a set of potential determinants of success, which are theoretically well-grounded and cover a variety of spheres related to project features. Results suggest that factors related to the signaling theories such as partnership, having previous experience and interaction with backers are positively associated with the achievement ratio, whereas no significant impact is found for the number of rewards. In addition, we find uneven effects for low and high ratios of achievement, identifying the key determinants in different project stages. [-]
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BRQ Business Research Quarterly, 2021Funder Name
Universitat Jaume I: UJI-B2018-29; Spanish Ministry of Science, Innovation and Universities: RTI2018-100823-B-I00, ECO 2017-85746-P
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info:eu-repo/semantics/openAccess
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