Principles of Affective Design in Consumers’ Response to Sustainability Design Strategies
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comunitat-uji-handle2:10234/7035
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Title
Principles of Affective Design in Consumers’ Response to Sustainability Design StrategiesDate
2020Publisher
MDPIISSN
2071-1050Bibliographic citation
AGOST, Maria-Jesus; VERGARA, Margarita. Principles of Affective Design in Consumers’ Response to Sustainability Design Strategies. Sustainability, 2020, vol. 12, núm. 24, p. 10573Type
info:eu-repo/semantics/articlePublisher version
https://www.mdpi.com/2071-1050/12/24/10573Version
info:eu-repo/semantics/publishedVersionSubject
Abstract
The aim of this paper is to explore the generation of consumers’ responses to sustainabilitydesign strategies by considering the principles of affective design. A conceptual model of consumers’response, in which a ... [+]
The aim of this paper is to explore the generation of consumers’ responses to sustainabilitydesign strategies by considering the principles of affective design. A conceptual model of consumers’response, in which a distinction is made between subjective impressions and behavioral responses,is defined and validated by conducting an experiment. Six wardrobes, representing sustainabilitydesign strategies (refurbishment, adaptability, durability, personalization, maintenance and flexibility)were selected. Eighty-seven participants assessed 14 impressions of the wardrobes including long-life,functional, aesthetic, emotional and environmental aspects as well as behavioral responses (productattachment and willingness to keep). Long-life impressions are more related to willingness to keep,while aesthetic ones are more closely linked to attachment. Practical and emotional impressionsare associated with both behavioral responses. Design strategies and personal concerns have aninfluence on consumer response. These results are expected to help managers and designers promotea sustainable behavior by selecting the most suitable design strategies. [-]
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Sustainability, 2020, vol. 12, núm. 24, p. 10573Investigation project
This research was funded by the Universitat Jaume I, grant number 16I342.01/1.Rights
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Except where otherwise noted, this item's license is described as © 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open accessarticle distributed under the terms and conditions of the Creative Commons Attribution(CC BY) license (http://creativecommons.org/licenses/by/4.0/).