Innovation and creativity in the industrial sector ceramic

Abstract

Currently, in the business world there are several forces that provoke in the market a serie of competitive fluctuations, which force companies to require research and development in order to obtain benefits from their corporate functions. Such decisions are essential for the continuation of firms in the market, inasmuch as the environment is constantly changing and they are forced to adapt. The entities must focus on related aspects to the DAFO analysis, and establish a specific strategy to follow. All these decisions are substantial in all types of businesses, from the youngest to the most mature. This final degree project will develop the resources used in the ceramic sector to reach out to be able to differentiate themselves in the market. In the ceramic group, the strategy chosen by most companies, it is the differentiation strategy, since there are many innovative methods for creation of tiles. In the province of Castellón (especially in the localities of Alcora, Borriol Onda, Nules) this activity is developed, from which comes 94% of the Spanish production comes.