Marketing plan of Badúm
Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97525
comunitat-uji-handle4:
TFG-TFMMetadatos
Título
Marketing plan of BadúmAutoría
Tutor/Supervisor; Universidad.Departamento
Monferrer Tirado, Diego; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2019-06-12Editor
Universitat Jaume IResumen
“Cervezas Badúm” is the commercial brand of beer produced and distributed by the company "Cervezas Artesanas Baix Maestrat, SL", which is a craft beer with a very good quality and with a relatively low price compared ... [+]
“Cervezas Badúm” is the commercial brand of beer produced and distributed by the company "Cervezas Artesanas Baix Maestrat, SL", which is a craft beer with a very good quality and with a relatively low price compared to the prices of the competition.
The image of the company is characterized by the castle of Peñíscola, a place of
tourist interest of the Valencian Community, which makes it a product with a distinctive
characteristic very attractive for tourists.
Nowadays, if we observe the behaviors of consumers regarding the consumption of
alcoholic beverages, we can see that they have changed radically over the past years
because now more and more people choose to take better care of their health, and for
that reason they choose other types of non-alcoholic beverages or less harmful to
health.
In this marketing plan there is a complete analysis of the company, both the internal
and external environment to study the resources of the company and the current
situation of the environment and competitors, as well as to analyze the beer sector in
Spain and the profiles of regular consumers. To ensure growth, once the entire
company has been analyzed and its marketing strategies have been seen, marketing
objectives have been established, which must be met through a series of proposed
actions that affect the entire marketing mix, that is, the product, price, distribution and
promotion.
Finally, a budget and a schedule for each of the actions has been established, which
indicates when they should start to perform and for how long. Control guidelines have
also been established to ensure that the marketing objectives are correctly achieved. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2018-2019
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess
Aparece en las colecciones
El ítem tiene asociados los siguientes ficheros de licencia: