Marketing plan of la Espadella hunting & Adventure
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Marketing plan of la Espadella hunting & AdventureAutoria
Tutor/Supervisor; Universitat.Departament
Vallet Bellmunt, Antonio José; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingData de publicació
2019-07-10Editor
Universitat Jaume IResum
La Espadella Hunting & Adventure is a company with over 30 years of experience
specializing in organizing hunting trips, specifically for the Spanish ibex in the province
of Castellón. The company has a private ... [+]
La Espadella Hunting & Adventure is a company with over 30 years of experience
specializing in organizing hunting trips, specifically for the Spanish ibex in the province
of Castellón. The company has a private estate, hunting facilities and exclusive rural
accommodation to develop commercial avtivity. La Espadella has a consolidated brand
image thanks to the quality of the hunting trophies and services provided. The main
clients of the company are national and European with a high purchasing power.
If we look at the economic environment, hunting tourism is a true multisectorial
dynamizer for the economy, since throughout its different phases, hunting is directly
and indirectly linked to multiple sectors and activities that generate a significant
economic impact and employment in the territory. Despite all these contributions, there
is a false image and misconception about this activity.
In this marketing plan, we have carried out an internal analysis to study the resources
of La Espadella and an external analysis to study the situation of the environment and
competitors, as well as to analyse the hunting market and consumer behaviour. Finally,
we have established several objectives to achieve with this marketing plan, where we
can highlight a diversification of the business, an improvement in communication and
an improvement in the image of the hunting activity.
To achieve the objectives, we have proposed six actions (adapted to the limited budget
and philosophy of the company), both at service level with the creation of new tourism
packages and at communication level with participation in conventions and
improvements of the website.
Finally, these actions have been allocated a budget and a timetable, indicating the start
and duration of the actions. In addition, we have established monitoring guidelines to
ensure the achievement of the objectives of this marketing plan. [-]
Paraules clau / Matèries
Descripció
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2018-2019
Tipus de document
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