Culture jamming against othering in pop music: Video remixes with cultural efficacy
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comunitat-uji-handle2:10234/158177
comunitat-uji-handle3:10234/76326
comunitat-uji-handle4:10234/184947
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Title
Culture jamming against othering in pop music: Video remixes with cultural efficacyAuthor (s)
Date
2018Publisher
Publicacions de la Universitat Jaume IISSN
1139-5486Bibliographic citation
SEGAL DE LA GARZA, Micaela (2018). Culture jamming against othering in pop music: Video remixes with cultural efficacy. Fòrum de recerca, n. 23, p.129-142Type
info:eu-repo/semantics/articleSubject
Abstract
In the context of the YouTube remix culture, individuals and civil
society consume and re-imagine the productions of pop culture.
Some movements occupy physical public spaces, through street art,
count ... [+]
In the context of the YouTube remix culture, individuals and civil
society consume and re-imagine the productions of pop culture.
Some movements occupy physical public spaces, through street art,
counter-advertising, and culture jamming, largely taking on the
advertising industry of capitalism. The drive to be ‘woke’ or aware of
systemic injustices is also a recent trend, but not applied consistently
in the entertainment industry. In the intersection of these trends,
there lacks a media space that considers and collects creative and
critical socially conscious remixes of the pop music industry and its
messages. This communicative project seeks to select and compile
examples of creative and critical responses to 6 pop music songs,
focusing on works with high cultural efficacy. The objective for this
project is to collect a set of examples in the specific subdivision of
culture jamming, namely works using cultural efficacy to re-imagine
the pop music industry. We search for what has already been selfpublished to social media that references the pop music industry or
specific lyrics and music videos that lack representation, reinforce
stereotypes, or dehumanize others. We will understand the
foundations of culture jamming, cultural efficacy, and
communication theory before outlining the methodology to be used
and the results produced. In the discussion, we will see emerging
patterns of non-amateur parodies and identify spaces for continued
engagement as well as suggested continued research on expression. [-]
Description
XXIII Jornades de Foment de la Investigació de la Facultat de Ciències Humanes i Socials (Any 2018)
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Fòrum de recerca, 2018, núm. 23Rights
info:eu-repo/semantics/openAccess
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