ListarRecerca_2019_núm.24 (2) por tema "advertising"

Mostrando ítems 1-1 de 1

    • openAccess   Entre la cooptación y la resistencia: de la Femvertising a la Publicidad Profem 

      Menéndez Menéndez, María Isabel Universitat Jaume I. Departament de Filosofia i Sociologia (2019)
      ‘Femvertising’ has gained relevance in the last few years as a strategy of persuasive communication that tries to eliminate gender stereotypes while promoting the empowerment of female consumers. However, the essentially ...