Introducing Business Presentations to Non-Native Speakers of English: Communication Strategies and Intercultural Awareness
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Title
Introducing Business Presentations to Non-Native Speakers of English: Communication Strategies and Intercultural AwarenessAuthor (s)
Date
2019Publisher
Università degli Studi di VeronaISSN
2281-4582Bibliographic citation
PALMER-SILVEIRA, Juan Carlos. Introducing Business Presentations to Non-Native Speakers of English: Communication Strategies and Intercultural Awarenessl. Iperstoria. Testi letterature linguaggi , 2019, 13: 47-58.Type
info:eu-repo/semantics/articleVersion
info:eu-repo/semantics/publishedVersionSubject
Abstract
In international business environments, the ability to communicate effectively is essential. Good
communication skills help professionals to clinch deals, to sell more products and to enhance the economic
stability ... [+]
In international business environments, the ability to communicate effectively is essential. Good
communication skills help professionals to clinch deals, to sell more products and to enhance the economic
stability of a firm. Professionals often admit that communicating a message is not a simple activity, as many
elements take part in the process of sharing ideas, concepts and feelings within a business setting.
Additionally, that difficulty is even higher when a professional has to use a foreign language to communicate.
If learning a foreign language is a demanding activity, using it in a specific business setting can be something
traumatic for a non-native speaker. [-]
Investigation project
Spanish Ministry of Science, Innovation and Universities (PGC2018-094823-B-I00 - Project "(Analisis de los géneros académicos en la docencia en ingles de grados internacionales desde una perspectiva multimodal y multicanal)Rights
© 2019 Iperstoria
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
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