Multimodal literacy in academic environments: PowerPoint as a motivational genre
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Mostra el registre complet de l'elementcomunitat-uji-handle:10234/10
comunitat-uji-handle2:10234/158177
comunitat-uji-handle3:10234/28245
comunitat-uji-handle4:10234/181345
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Títol
Multimodal literacy in academic environments: PowerPoint as a motivational genreAutoria
Data de publicació
2018ISSN
1989-7103Cita bibliogràfica
CONSONNI, Stefania. Multimodal literacy in academic environments: PowerPoint as a motivational genre. Language Value, 2018, vol. 10, no 1, p. 1-28Tipus de document
info:eu-repo/semantics/articleVersió de l'editorial
http://www.languagevalue.uji.es/index.php/languagevalue/article/view/3Paraules clau / Matèries
Resum
his paper explores PowerPoint (PPT) as a leading genre in academic discourse, focussing on the implementation of student motivation boosting strategies. ICT nowadays plays an increasingly important role in pedagogy, ... [+]
his paper explores PowerPoint (PPT) as a leading genre in academic discourse, focussing on the implementation of student motivation boosting strategies. ICT nowadays plays an increasingly important role in pedagogy, by reinforcing the informative and persuasive impact of instructional materials through multimodal strategies including verbal and visual codes, as well as performative elements. A hybrid genre in academic oratory, PPT offers corporeality of knowledge, modularity and easily transmittable format, providing presentations with structure and facilitating ordering and summarizing operations. PPT can therefore be ranked among today’s epistemic machineries, whereby knowledge is construed by discourse. The paper analyses the semiotic and metadiscursive features of a corpus of presentations produced in various universities for both academic staff and students. Research questions explore how PPT can be used to motivate teachers and students, from both an ideational and interactional standpoint. An integrated analytical approach is employed, bridging multimodal and critical discourse analysis. [-]
Publicat a
Language Value, 2018, vol. 10Drets d'accés
info:eu-repo/semantics/openAccess