Is audiovisual translation putting the concept of translation up against the ropes?
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Title
Is audiovisual translation putting the concept of translation up against the ropes?Author (s)
Date
2018-07Publisher
University of RoehamptonISSN
1740-357XBibliographic citation
CHAUME, Frederic. Is audiovisual translation putting the concept of translation up against the ropes?. JOURNAL OF SPECIALISED TRANSLATION, 2018, 30: 84-104.Type
info:eu-repo/semantics/articlePublisher version
https://www.jostrans.org/Version
info:eu-repo/semantics/publishedVersionSubject
Abstract
The imposing reality of audiovisual translation has long challenged the concept of
‘equivalence’ and has put this notion against the ropes almost from the very first moments
of its creation. Furthermore, the advent ... [+]
The imposing reality of audiovisual translation has long challenged the concept of
‘equivalence’ and has put this notion against the ropes almost from the very first moments
of its creation. Furthermore, the advent of new tendencies in audiovisual consumption,
accompanied by a variety of localization practices, challenges the traditional concept of
‘translation’ as we know it. This article reviews which characteristics of audiovisual
translation have called into question the very essence of translation, as it has been
traditionally understood. After an explanation of new practices mainly created by the new
audiences or prosumers, a list of concepts and terms that try to give account to this new
reality is discussed, among them localisation, transadaptation, adaptation, transcreation
and transmedia narratives, as well as remakes and format licensing. Conclusions call for a
new concept of equivalence that also embraces new types of relations between original
and target texts, such as iconic and narrative equivalence. [-]
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info:eu-repo/semantics/openAccess
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