Trade fair as an improvement tool for the internationalisation: the case of Innova Advanced Consulting
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Title
Trade fair as an improvement tool for the internationalisation: the case of Innova Advanced ConsultingAuthor (s)
Tutor/Supervisor; University.Department
Saorín Iborra, Ana María; Universitat Jaume I. Departament d'Estudis AnglesosDate
2017-09-09Publisher
Universitat Jaume IAbstract
3
Innova Advanced Consulting is
a Microsoft Dynamics Partners that
offers its products,
services, and support to other Microso
ft Dynamics partners. Since
globalisation has reached
the ... [+]
3
Innova Advanced Consulting is
a Microsoft Dynamics Partners that
offers its products,
services, and support to other Microso
ft Dynamics partners. Since
globalisation has reached
the working world, it is
frequently
t
hat the
companies decide to
expand their business outside
the domestic mar
ket. For this reason, Innova has
chosen to internationalise in the United
States (U.S).
Innova's first attempt of internationalising did not succeed, therefore this thesis highlights
the
internationalisation process and
different approaches. The
purpose
of this thesis is to provide
a solution to the internationalisation plan taking into consideration how trade fairs
may
affect
the factors in theory and practice, and how scarce resourc
es should be allocated to gain an
efficient trade fair outcome.
As a result, the Inspire conference held annually by Microsoft was the trade fair selected
presenting several advantages for Innova. It is worth mentioning that further studies are
required to
verify the results presented. [-]
Subject
Description
Treball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs: 2016/2017
Type
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