Plan de Comunicación para la marca BENIBLANC

Abstract

The present communication plan is designed by the previous idea of showing the great importance that communication has for the small companies. Now more than ever, every organitation needs to seek its essence and strengthen its competitive advantages. In particular in the fashion sector there is a wide offer of brands which fight for marking tend everyday, specially in the online territory in which numerous "Low-Cost" stores emerge with succulent offers. The true challenge to show a diagnostic for a small company is found in the low budgets that its owner can afford; however, working under this handicap suppose a professional motivation, that is it will be necessary to meditate on a strategy deeply and actions that are really consistent with the identity of the brand but which in turn are effective and meet the objectives set. It is for this reason that when choosing a company will be necessary to choose one that shows interest in innovating, to invest in itself and has the desire to grow. Beni Blanc, a small fashion shops with a great entrepreneurial spirit, aply all its premises because from the very beginning has searched atypical concepts to get a position in the market. Withinthis diagnosis some needs that the brand needs are investigated, but before it's important to know all the internal and external points that make up the company. This investigation allows to conclude that Beni Blanc needs to work on its essence in order to define a solid personality in the market. On the other hand the brand has the desire to enter in the online territory, however the entrepreneurs are aware that to achieve the first objective, the website must also be worked from the brand corporate values and not in any way. To sum up. this project can apply the keys which can be used to carry out these objectives into the long term, so the actions are designed to be applied during this year 2017 and next year 2018. However, some tasks should be internalized as routines, and apply as soon as possible how publications on the network are.