Marketing plan Hivecat system: a revolution in the way to present and sell tile
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TFG-TFMMetadatos
Título
Marketing plan Hivecat system: a revolution in the way to present and sell tileAutoría
Tutor/Supervisor; Universidad.Departamento
Fandos Roig, Juan Carlos; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2017-07-12Editor
Universitat Jaume IResumen
HIVECAT System is a SaaS solution developed by Woman on Mars
,
a
company
specialized in the development and commercialization of interactive digit
al catalogs
and
product visualizers
, ... [+]
HIVECAT System is a SaaS solution developed by Woman on Mars
,
a
company
specialized in the development and commercialization of interactive digit
al catalogs
and
product visualizers
,
fundamentally for the tile industry
.
For this purpose, they use a
centralized system of product commercial information management and different
visualizers designed by their own, which adapt to the customer’s needs.
The SaaS sector has
experienced a remarkable growth in recent years and it is
expected that this trend will continue in the future, in fact, the number of small and
medium enterprises that use cloud technology to boost their sales and increase their
efficiency are increasing
ly.
In the present marketing plan, an internal analysis has been carried out to analyze the
resources of the company, and an external analysis to study the situation of the
environment and the
competitors
of HIVECAT System, besides analyzing the SaaS
secto
r.
The general objective of this marketing plan is the commercialization of HIVECAT
System on a national and international scale, positioning it as the
reference
technological solution
for small and medium
-
sized companies in the ceramic and
habitat sector.
In order to achieve this,
several
of specific objectives have been
defined, differentiating between quantitative and qualitative
ones
,
emphasizing to
reach
a level of brand awareness and being able to convert leads into clients.
In order to reach the esta
blished objectives, a total of 10 actions have been proposed,
adapted to the company's philosophy, the characteristics of HIVECAT System and the
main objective. These actions are accompanied by a budget and a
timeline
, which
indicates the start and duratio
n of each of the proposals.
Finally, control mechanisms have been established to ensure compliance with
established objectives and to identify possible deviations [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs: 2016/2017
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess
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