Marketing plan of Momo, la fàbrica de somnis

Abstract

Momo is a business dedicated to sell clothes and accessories to women for special events. It is located in Onda (12200), Castellon. It is a business ran by Pili Feliu as self-employed, its owner and only employee. The service is quite important in its business. Momo offers a full customer service. Moreover, offers a service that assures customers that they are not going to sell the same dress to any other customer who requires it for the same event, as they have a record of their sales to avoid this situation. Therefore, Momo defines its products as a range of clothing, accessories and services that make the shopping experience as something unique. In this marketing plan, we try to analyse the external environment and internal sources and capabilities in order to make conclusions about its situation and future perspectives. We are going to define product and service which Momo offers and try to improve it designing different goals and business strategies. We are going to design goals related with commercial relationship, marketing and financial activities. Then, we are going to fix growth and diversification, competitive strategies and strategy as competitive advantage. Finally, we are going to design the action plan with Momo want to achieve their objectives. We design 8 actions focused on Product, Price, Distribution and Comunication. And we are going to build timeline and budget of these actions. To conclude our plan, we are going to define the control methods which we will use in order to know if actions are contributing really our objectives.