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Customer Relationship Management in the SMEs of Bogota city
(Universitat Jaume I, 2017-06-22)
This study is focused on micro, small and medium companies (SMEs) which are in
Bogota – Colombia, city in which most of these companies are concentrated in Colombia,
with a total of 740.069 SMEs. The main objective of ...
Innovation in musical industry and innovation in musical piracy: the Spotlight of Spotify
(Universitat Jaume I, 2019-10-22)
Snappy's entrepreneurial project
(Universitat Jaume I, 2018-06-28)
Organizational Ambidexterity in startups: case studies
(2019-07-03)
In this Master thesis we will study three different startups to find out if they are ambidextrous or not. In the case that they are ambidextrous, we will investigate how they achieved ambidexterity.
To achieve this ...
Stategy, Business and Information Sistem´s Alignment: A Review of Literature
(Universitat Jaume I, 2019-10-22)
The IT is key in the digital era, and the organizations in order to succeed in the globalization
environment should be focused in the alignment between the information systems and their
organization as a whole. Consequently, ...
Applying change management in a project context: The case of BP VDU Revamp Project
(Universitat Jaume I, 2018-06-28)
Purpose
The main objective of this study was to propose improvements, by using change management insights, to help ensure the success of the project reorganization for the case company. Also, to analyze how changes can ...
How big data can trasform any business into a smarter one
(Universitat Jaume I, 2018-06-28)
Employee work passion: A theoretical review
(Universitat Jaume I, 2018-06-28)
Passion for work is defined as a strong inclination toward a work that one loves, find important, that is self defining, and individuals invest significant amount of time and energy. It is conceptualized as a persistent ...
The ambidexterity like an organizational success element: A case of study
(Universitat Jaume I, 2018-06-28)
Nowadays, we are living a new paradigm respect to business world. Globalization phenomenon, Internet irruption, economic crisis and an infinite array of events are doing really hard the survival of many organizations. ...