Marketing plan of Xiob grup

Abstract

Xiob grup is an Company that focus her activity in the sector of buildings and commercialization of real state products, especially in products with high value added based in the use of high quality materials, good design and a strong relationship between company-client. Nowadays the company has suffered big and important changes, the products offered and the internal organization of the employers are the most relevant changes. The workforce was reduced drastically since the start of the crisis period in 2008, passing from 90 employers to around 20 on the period of 2016. This fact, the changes on the preferences of the clients and the intensive use of the TIC technologies has affected to the company and nowadays the form to act is so different from the traditional company that was before the crisis period. After analyze all the factors that affects the company on this Marketing Plan we have the objective to show a global vision of the sector and the actual trends, so we can adapt the strategy to follow to adapt correctly to the new and growing customer needs. To get it, this study has analyzed the internal part of the company to search which are the strengths and weaknesses with the objective of maximize and fix them respectively. Additionally, we analyzed the external part too, where we found the data of the real estate, firstly on the building sector to look for new business opportunities, that in the current state are the build on specific urban nuclei and exclusive zone to have a apartment. Secondly, we analyzed the new stage on the rent and sell sector, where the new trend of the consumer is to rent instead of buy, mainly by the fact that this first option fits better to the actual lifestyle and economic conditions of the clients. Using all this information has been elaborated a list of actions that have some main objectives: increase the number of rent contracts, improve the motivation levels of the employers and their professional and finally, look for new business opportunities on the building sector destined to the high class. Finally, after analyze and propose the different actions, it has been done a budget of the actions cost, also with the different aspects to check and control to know in all moment if the objectives determinated previously are going in the correct direction.