Marketing plan of Promessa Novias

Abstract

Promessa Novias is a shop specialized in the sale of wedding dresses. In addition, you can find prom dresses, bridesmaids, costumes of communion, and groom suits. It also offers complements and accessories of the wedding sector. It is a store that it makes the different from the others by the quality of its clothing and its unbeatable customer service. Being a retail company, it takes cared for the smallest detail, both in the choice of clothing allowances and costume fitting, which makes it possible to create a special bond with customers. This marketing plan aims to help the implementation of marketing decisions and optimization of financial resources. Its structure will be as follows: Firstly, will carry out an analysis of the situation; internal, to study the resources and capabilities of Promessa brides and external, to understand the conditions of the environment. Secondly, analyse the situation and perspectives of the market where the company develops its activity and carry out a diagnosis. Finally, there will decide the market to which the company goes, targets and actions necessary to achieve them will be propose, and, finally, to these actions are assigned a budget and calendar, as well as, control guidelines to ensure the achievements of the targets.