The Digital representation of an industrial cluster through its corporate website image: online discourse and genre analysis
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comunitat-uji-handle2:10234/8015
comunitat-uji-handle3:10234/122003
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INVESTIGACIONMetadata
Title
The Digital representation of an industrial cluster through its corporate website image: online discourse and genre analysisAuthor (s)
Date
2007Publisher
Cambridge Scholars PublishingISBN
9781847181732Bibliographic citation
EDO MARZÁ, Nuria. The Digital Representation of an Industrial Cluster through its corporate website image: Online Discourse and Genre Analysis. En: Posteguillo, S. , et al. (ed.). The Texture of Internet: Netlinguistics in Progress, 2007, p. 46-74Type
info:eu-repo/semantics/bookPartSubject
Abstract
The corporate (website) image offered by industrial clusters in general
and by the Spanish ceramic industrial cluster in particular is enhanced by the use
of genres that fit and follow the logic of the times in terms ... [+]
The corporate (website) image offered by industrial clusters in general
and by the Spanish ceramic industrial cluster in particular is enhanced by the use
of genres that fit and follow the logic of the times in terms of evolution
(cybergenres). These digital genres extend the potential of traditional ones in
terms of meeting the expectations and reflecting the cornmunicative practices of
discourse communities, allowing the creation of a coherent, effective and easily
identifiable corporate website image. [-]
Rights
Copyright © 2007 by Santiago Posteguillo, María José Esteve, M. Lluisa Gea-Valor and contributors
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info:eu-repo/semantics/openAccess
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/openAccess