Listar CLR_2016_núm.16 por autoría "3f0e6c5a-0b8d-4713-a0bc-4f9de89453e4"
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La divulgación como estrategia persuasiva en el discurso publicitario
Publicacions de la Universitat Jaume I (2016)This article is about the use of reporting in advertising texts. From the analysis of the most characteristic reporting strategies in advertising, it is seen its role in the advertisements’ argumentative process, which ...
