Improving Laboratorios Belloch's international brand image
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Improving Laboratorios Belloch's international brand imageAutoria
Tutor/Supervisor
Saunders Berry, Kaye VaughnieTutor/Supervisor; Universitat.Departament
Universitat Jaume I. Departament d'Estudis AnglesosData de publicació
2016-10-26Editor
Universitat Jaume IResum
This Master’s Thesis analyses the features of Laboratorios Belloch’s brand image,
suggesting possible improvements to be undertaken in order to become known for the
quality of the products throughout Europe, a market ... [+]
This Master’s Thesis analyses the features of Laboratorios Belloch’s brand image,
suggesting possible improvements to be undertaken in order to become known for the
quality of the products throughout Europe, a market not yet reached by the company.
It explores the aspects observed during the author’s work placement within the
International Department, thanks to discussions with members of staff and analysis of the
work carried out.
The proposals made are firstly based on the products themselves, the objective being to
show different countries around Europe the will to adapt the formulas to their culture and
their needs. As well as the nature of the products, the project suggests adapting the
packaging to convey more quality to the potential buyers, especially in countries such as
France or Germany, where the high competition for luxury products makes it that much
more challenging to enter to the market and create a positive brand image.
After creating these changes, a second recommendation is the use of online resources in
order to present this new image, placing special emphasis on the users’ ideas and opinions,
demonstrating the company’s constant concern for clients’ satisfaction.
The last approach proposed is to not only publicise and expose the image of the company
online, but to equally do so at trade fair events, using products presentation and members of
staff as the first impression and first connection with potential buyers, with the purpose to
create a new brand image in Europe, leading to increasing sales. [-]
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Descripció
Treball final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs acadèmic 2015-2016
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