How to participate in trade fairs : the relevance of the stand and all its procedures involved
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Title
How to participate in trade fairs : the relevance of the stand and all its procedures involvedAuthor (s)
Tutor/Supervisor
Palmer Silveira, Juan CarlosTutor/Supervisor; University.Department
Universitat Jaume I. Departament d'Estudis AnglesosDate
2016-07-24Publisher
Universitat Jaume IAbstract
The purpose of this thesis is to suggest how to participate in trade fairs, focusing on the
relevance of the stand and all its procedures involved. The intention of this study is to
stimulate Citrimed, the company ... [+]
The purpose of this thesis is to suggest how to participate in trade fairs, focusing on the
relevance of the stand and all its procedures involved. The intention of this study is to
stimulate Citrimed, the company where I have been working for, to participate in trade
shows throughout the use of a stand, since it has never happened before. The fair is
conceived as a superb opportunity to be widely known considering people from all over
the world are certainly present. To reinforce this conception, this research will center its
attention on the organization of a stand taking into consideration the indispensable
requirements needed to be present at the fair. Fruit Attraction has been selected as the
model trade show to be able to implement this proposal. Theoretical concepts on
promoting a company as well as relevant marketing aspects in terms of strategies,
positioning, communication and planning are deeply addressed through my piece of
research since they need to be taken into account when aiming at being successful
within the business world. Participating in fairs is a way of enhancing socializing
activities. Therefore, distinct socializing activities will play a relevant role in the
carrying out of this paper. Concepts such as intercultural communication, business
meetings and negotiations are perceived as essential issues every single company has to
face in order to establish business relationships. As a result, the importance of
persuasive language and business presentations will be highlighted. Going deep into the
attraction of prospective clients and their following tracking, it is fundamental to keep
in mind the wide range of documents required in a business environment. Finally, there
will be a whole discussion to evaluate the success of the elaboration of the stand and all
its procedures involved by providing limitations and advantages as well as suggestions
for further research. [-]
Subject
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Description
Treball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs: 2015/2016
Type
info:eu-repo/semantics/masterThesisRights
http://rightsstatements.org/vocab/CNE/1.0/
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info:eu-repo/semantics/restrictedAccess