The Corporate Social Responsibility in the hotel sector. The case of the hotel: NH the Arts and Sciences

Abstract

The idea of this short presentation as a summary is to mention a set of fundamental ideas about the work detailed below. The subject is the Corporate Social Responsibility (CSR) that is the way in which the companies have into account the impact on the economy of a country, in the society in general and in the environment. Applied to the touristic sector, a key sector for the Spanish economy, able to generate big incomes. But if Sustainability Policies are not applied, it could cause a great shock in the society as well as notable alterations in the environment. In the case of Nh Hotels Group, which has set up Strategic Plans of Corporate Social Responsibility since many years ago, until become in a benchmark company in Responsible Behavior and Sustainability. This Plans are set up in each one of their hotel products, as for example Nh The Arts and The Sciences, Valence.