Listar Programa de Doctorat en Ciències de la Comunicació por idioma "eng"
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Influence of Celebrity Endorsement on Mature Female Luxury Cosmetic Consumers
Universitat Jaume I (2021-02-22)Globally, luxury cosmetic brands employ celebrity endorsement as a tool for building credibility with existing and potential end users. There is certainly a significant body of knowledge on celebrity endorsers, their ... -
Political communication in mobile instant messaging services. The strategic use of Telegram as a digital electoral campaign tool
Universitat Jaume I (2023-11-07)Mobile instant messaging services have become a new channel for the communication of political parties. Their privacy makes them an interesting space to report in a more direct way, thus avoiding censorship or ideologized ... -
The Role of News Consumption on Influencers’ Facebook Pages in Threat Perception and Political Conservatism During Times of COVID-19: A Comparative Study between the USA, Spain, and Egypt
Universitat Jaume I (2022-12-15)We explore the news consumption on influencers' Facebook pages and the impact of such exposure on shaping threat perception. Also, the correlation between the cultivated threat perception and political conservatism. We ... -
Yo soy mi imagen 2.0: Aproximación a formas contemporáneas de construir la identidad humana
Universitat Jaume I (2011-11-28)Durante la última década, el dominio digital se convirtió en una parte integral de nuestra vida cotidiana. Hoy en día, la transición que experimentábamos anteriormente mudando de los espacios actuales de comunicación al ...