Marketing plan of Miss Sushi

Abstract

The aim of this work is to design a marketing plan for the company dedicated to the restoration, specializing in Japanese food (morenamely sushi), called Miss Sushi, S.L., located at the national levelSpanish. The marketing plan is an essential tool for a company in both its commissioning and throughout it life as it provides organizational benefitsamong other things. The work is structured based on the needs ofinformation for carrying out the plan, as we can see in the index. Miss Sushi specializes in sushi with affordable prices and adapted to the current economic situation, which is characterized by changes inconsumption habits as a result of the decline in purchasing power as a resultof the economic crisis; but it is not the only change that characterizes the newconsumer. Another important aspect is the concern for the health and welfare the new consumer of this century has. Therefore, the company combines these two aspectsimportant to the consumer and the result is Miss Sushi. Throughout the marketing plan we have made an internal and external analysis tostudy the current situation of the factors of the company and its environment; on the otherhand, competition in the same sector and also therestoration sector and consumers are analyzed. All of that in order to reach proposals andrecommendations to meet its stated objectives. Finally, we have set a budget and a time axis for achieving the actions established, all in order to strengthen the position of the company.