Marketing plan of Myby Drone
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Show full item recordcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97525
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Title
Marketing plan of Myby DroneAuthor (s)
Tutor/Supervisor
Borén Alfaro, IreneTutor/Supervisor; University.Department
Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingDate
2016-06-14Publisher
Universitat Jaume IAbstract
Myby Drone is a small company specialized in offering aerial image capturing services in high resolution by drone technology. In 2013, a young entrepreneur of Castellon de la Plana, Miguel Solsona, decided to create ... [+]
Myby Drone is a small company specialized in offering aerial image capturing services in high resolution by drone technology. In 2013, a young entrepreneur of Castellon de la Plana, Miguel Solsona, decided to create a company joining one of his passions, driving vehicles by remote control, and his job, leading to the birth of this company. The company was born in the technological era, in which drone industry is in constant growth. We will try to understand the development of this industry in the current context, marked by the global economic crisis that still lingers since it began in 2008.
Throughout this marketing plan we will analyze the available resources of the company, and we will carry on a detailed analysis of the environment in which it operates. At this point we will give special importance to know the current legislation on drones. As a novel technology, its legal regulation is not yet adequately adapted to the demanded needs of this market today.
Finally, after an exhaustive analysis of the company and everything that surrounds it, will pose some recommendations, strategies and procedures to be followed to achieve the goals. [-]
Subject
Description
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs acadèmic: 2015-2016
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccess
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