Estrategias de comunicación publicitaria como respuesta a la crisis económica en España: Coca-Cola como caso de estudio
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INVESTIGACIONMetadades
Títol
Estrategias de comunicación publicitaria como respuesta a la crisis económica en España: Coca-Cola como caso de estudioAutoria
Data de publicació
2015-01Editor
Universidad de Santiago de Chile. Facultad de TecnologíaISSN
0719-4005Cita bibliogràfica
GONZÁLEZ OÑATE, Cristina. Estrategias de comunicación publicitaria como respuesta a la crisis económica en España: Coca-Cola como caso de estudio. Publicitas, 2015, 3.1.Tipus de document
info:eu-repo/semantics/articleVersió de l'editorial
http://www.rhsm.usach.cl/ojs/index.php/publicitas/article/view/2155armando.munoz ...Paraules clau / Matèries
Resum
Inside the communication corporate, the Social Responsibility of the companies has earned a big importance constituting part of the basic point of the business strategies.
And is in the advertising communication ... [+]
Inside the communication corporate, the Social Responsibility of the companies has earned a big importance constituting part of the basic point of the business strategies.
And is in the advertising communication where more are contemplating this phenomenon: the messages constitute the most important core to the hour to contemplate the strategies because it is where truly finds the efficiency advertising. The advertising market is suffering deep changes that reflect the input of society in a globalized world, the emergence of new technological tools especially the maturity of the people and organizations in building and participating in advertising. The economic crisis in Spain has led to a new stage where the advertising effectiveness is reflected by the type of messages and social actions that brands communicate. [-]
Publicat a
Publicitas Comunicación y Cultura Vol. 3 - 1 Enero - Junio (2015) 14-23Drets d'accés
Universidad de Santiago de Chile. Facultad de Tecnología
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/openAccess
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/openAccess
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