Determinants of Behavioral Intention to Use South Korean Airline Services: Effects of Service Quality and Corporate Social Responsibility
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Determinants of Behavioral Intention to Use South Korean Airline Services: Effects of Service Quality and Corporate Social ResponsibilityData de publicació
2015-09Editor
MDPICita bibliogràfica
PARK, Eunil, et al. Determinants of behavioral intention to use South Korean airline services: Effects of service quality and corporate social responsibility. Sustainability, 2015, vol. 7, no 9, p. 12106-12121.Tipus de document
info:eu-repo/semantics/articleVersió de l'editorial
http://www.mdpi.com/2071-1050/7/9/12106/htmParaules clau / Matèries
Resum
Since the introduction of corporate social responsibility (CSR), it has become an important duty of companies and organizations. In addition, academic and industry researchers have attempted to explore the effects of ... [+]
Since the introduction of corporate social responsibility (CSR), it has become an important duty of companies and organizations. In addition, academic and industry researchers have attempted to explore the effects of corporate social responsibility on firm performance. To this end, this study examined how corporate social responsibility and service quality are notably associated with customer satisfaction and behavioral intention to use by employing a structural equation modeling method. A research model with nine constructs was introduced and the findings revealed that economic, social, and environmental responsibility, as well as in-flight service quality, significantly determined customer satisfaction, while there were notable connections between customer satisfaction and behavioral intention to use. However, service quality at airports did not have a significant effect on satisfaction. The practical and theoretical implications of the current study are discussed. [-]
Publicat a
Sustainability 2015, 7(9)Drets d'accés
© 2015 by the authors; licensee MDPI, Basel, Switzerland.
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
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