Internationalization plan at Martínez de Quel exporting frozen meat to the united Arab Emirates

Abstract

The economic and financial recession starting in 2007 had catastrophic consequences on many international and national companies regardless of the size, investment and experience in the sector. This business downturn affected also Martínez de Quel, who registered for the first time in the company’s history considerable losses due to the decreasing sales as well as a low level of confidence from the banks when applying for loans. Due to business new strategies and concrete actions whose aim consisted in restoring the company’s sales volume and creditworthiness, in 2011 the company began to record normalized commercial results. This thesis has as objective designing an internationalization plan for Martínez de Quel with a view to prevent future pessimistic scenarios and avoiding being subject to the Spanish market fluctuations. For that purpose the study focused on finding a suitable market from an economic, political and cultural view that proved to be the United Arab Emirates. Thereupon, the following pages reveal the strategies and steps to be performed for obtaining a successful and effective internationalization plan.