English in Tourism: A comparative analysis of tourist texts and its main discoursal features

Abstract

The aim of the present paper is to investigate some features of tourism discourse found in tourist brochures from Castellón de la Plana targeted at an English-speaker visitor. Five brochures published by the Patronato Municipal de Turismo de Castellón de la Plana and available at Tourist Info in Castellón have been gathered for the present study. In the first section of the paper, a descriptive analysis of the macrostructure of the brochures is presented regarding the general structure and organization of the text. Then, a visual analysis and a study on the use of advertising were conducted. This paper ends with an analysis of linguistic aspects, particularly translation strategies used when translating touristic material from English into Spanish.