Marketing plan of TGB The Good Burguer

Abstract

"The Good Burger Company SL" is a company specializing in gourmet burgers at affordable prices and adapted to the current time, belonging to Restalia Group Company. This company is created from the development of gourmet burgers and introduced into the market "fast casual". Nowadays, if we look at the economic environment we can see that the Spanish economic crisis has changed the habits of consumption due to the decreased purchasing power of the Spaniards. Also in the social environment we see that society is increasingly concerned about the health and people are incorporating healthier products into their diet. In this marketing plan a series of proposals and recommendations for the company to adapt to the current market and try to get position the company offering new products, product modifications and promotions that meet the expectations of customers is performed. In the marketing plan has been carried out an analysis of internal and external environment to study the resources of the company and the current situation of the environment, in addition to analyzing the competition, the hospitality sector and consumer behavior. On the other hand, once the above analysis performed have set several objectives as reference two main objectives are to increase the rate of repeat visits to the restaurant and interact with customers. Finally, after the analysis has been developed action plans to improve the maintenance and growth of the company, these action plans have been quantified on a budget and schedule of activities. In addition, some guidelines for control of the proposals made in this marketing plan will.