Competitive and strategic analysis of the Port of Castellón
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comunitat-uji-handle3:10234/97525
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Títol
Competitive and strategic analysis of the Port of CastellónAutoria
Tutor/Supervisor
Martínez Martínez, Carla MaríaTutor/Supervisor; Universitat.Departament
Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingData de publicació
2015-07-13Editor
Universitat Jaume IResum
The Port has always been significant in the province of Castellon given its relationship
with the economic development of the area. However, due to globalization and the
continuous technological advances in maritime ... [+]
The Port has always been significant in the province of Castellon given its relationship
with the economic development of the area. However, due to globalization and the
continuous technological advances in maritime transport, the concept of captivity in port
traffic has been virtually abandoned, increasingly intensifying competition between ports.
The main objective of this essay is the identification of suitable competitive strategies for
the Port of Castellon in line with its characteristics and external and internal environment,
in relation to the Strategic Plan in force. The methodology to be developed consists in
an analysis of the general and competitive environment, an assessment of the competitor
ports, as well as an internal analysis of the main positive and negative factors of the port
of Castellon. [-]
Paraules clau / Matèries
Descripció
Treball final de Grau en Administració d’Empreses. Codi: AE1049. Curs acadèmic 2014-2015
Tipus de document
info:eu-repo/semantics/bachelorThesisDrets d'accés
info:eu-repo/semantics/openAccess
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