Musicians' reputation on the social media
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comunitat-uji-handle3:10234/101949
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Title
Musicians' reputation on the social mediaAuthor (s)
Tutor/Supervisor
López Font, LorenaDate
2015-06-12Publisher
Universitat Jaume IAbstract
Social media is still a really recent and quite unknown communication channel.
It can affect people’s global image, and in terms of the music industry, it is a
perfect channel to complete a promotion campaign. Surveys ... [+]
Social media is still a really recent and quite unknown communication channel.
It can affect people’s global image, and in terms of the music industry, it is a
perfect channel to complete a promotion campaign. Surveys and metrics have
supported the main assumption, in a non-totally defined way, social media helps
to complete the image people have of musicians.
Music industry has been dealing with some issues, due to the birth of internet
and the peer-to-peer platforms. These fact has caused much harm in the
musical businesses and the reinvention has been unavoidable, companies,
such as Spotify have born to save it.
On the other hand, internet has also made musicians more exposed to the
public opinion. That’s why a good management can improve their image,
complementing their offline exposure.
In conclusion of this essay, and supported by people’s opinion in the surveys,
musicians who add value and are active users on social network, are more
likely to change their image for the better, and that may be reflected in the sales
of their work. [-]
Subject
Description
Treball Final de Grau en Publicitat i Relacions Públiques. Codi: PU0932. Curs 2014-2015
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccess
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