Marketing online : a necessary strategy for the development of companies

Abstract

In this Master thesis I will explain how companies can stay on the Internet and how they can offer their services and products on the internet using several tools and software system which are accessible to all and even, most of them are completely free. For this purpose, I will focus on the growing that this company Tecnica & Color can get through internet. I realised my internships for the Master Degree in English Language for international Trade in Tecnica & Color is located in Artana (Castellón). The market of this business is divided between domestic and international market and both of them have the same importance. This company was founded in 2010, so it is a young company that at the beginning it was located in Quart de Poblet (Valencia) but in 2012. The company moved its offices and warehouse to Artana. I was in the export department and I was in contact with all customers all over the world. When customers email us, I realized that in firm of their emails they always included their names, their position, contact and also their URL of their website. Despite the fact that we did not write our URL on the mail, it is printed in all documents that we sent to the customers. But if the customers click on this URL, the corporative web direction was not available. The message was work in progress. There is only one way in which people or future customers can know something about our company. It is when a customer had informed other people about the company because nobody can find this company on the internet. Without the presence of the internet, firm can find new customers through to the international fairs, the salesman or the various contacts that headquarter has had during last years. It could be a good option, maybe it is enough for some companies but I believe that if a company has a good website where it shows its products and its activity, it will have more impact on the chemical products field. For these reasons, I would propose a better use of the internet by developing a good marketing plan. Being the international market so important for a company, they can increase their presence on the internet and it will be developed with a marketing online plan. For this thesis, I will explain the different parts of the marketing online and thanks to the different information available in numerous projects, articles or books about this topic. This thesis has the following main point. Firstly, I will explain the correct meaning of marketing online and the parts that it is composed of. Moreover, I will show its importance in comparison with other kind of marketing strategy. Secondly, the different aspects and elements that companies can use in order to develop this marketing online, such as the creation of a company webpage, the importance of the social networks in order to find new people who know something about the company, then how companies can catch the attention of these new people through the creation of newsletter. All this information will be applied in the creation of a webpage and a newsletter system where I will put all knowledge about the marketing online and I will try to put all elements in order to be useful for the company that I have mentioned previously. This is my main purpose in this thesis, applying the theoretical knowledge in the creation of an online structure composed by a webpage, the presence of the company in the social network and the creation of newsletter in order to publish its products to the target market. 3. DEFINITION OF