"Jasa International" webpage : analysis and improvement proposal
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"Jasa International" webpage : analysis and improvement proposalAutoria
Tutor/Supervisor
Edo Marzá, Nuria; Universitat Jaume I. Departament d'Estudis AnglesosData de publicació
2014-11-11Editor
Universitat Jaume IResum
This research paper is focused on the observation, analysis and improvement proposal of
the current website of the company Jasa Internacional. Hence, this project has as its main
goals, firstly, to observe and ... [+]
This research paper is focused on the observation, analysis and improvement proposal of
the current website of the company Jasa Internacional. Hence, this project has as its main
goals, firstly, to observe and analyse the aforementioned webpage to detect possible flaws
or improvement areas; through a series of improvement measures proposed here, to make
the website useful, helpful, and appealing so that customers can easily find the
information needed; and thirdly, to contribute achieve the company’s goal; that is, to
increase the traffic, sales and fidelity of customers.
First of all I will describe the company, Jasa Internacional, and its potential
customers since the webpage will be adapted to their necessities. The potential customers
are the British citizens living in Spain as the majority of the products sold are British.
Besides, I will take into account Hofstede’s Dimensions of Culture to see if there are any
cultural aspects to be considered in the webpage.
Apart from that, the influence of electronic commerce nowadays will be explained
and, consequently, how to persuade online buyers according to their behaviour.
Finally, I will draw attention to the website: an analysis of the site will be carried
out in order to show in which aspects it fails and how to improve them. In order to achieve
so, the study will be conducted in terms of design, textual content, and language features;
as these are the main elements of any webpage.
The result will be an updated and renewed website where both customers and the
company can meet their goals. [-]
Paraules clau / Matèries
Màster Universitari en Llengua Anglesa per al Comerç Internacional | Máster Universitario en Lengua Inglesa para el Comercio Internacional | Master's Degree in English Language for International Trade | Website | Useful | Helpful | Appealing | Potential customers | British citizens | Cultural aspects | Electronic commerce | Online buyers | Digital supports | Textual content | Design | Language features
Descripció
Treball Final del Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs acadèmic 2013-2014
Tipus de document
info:eu-repo/semantics/masterThesisDrets d'accés
http://rightsstatements.org/vocab/CNE/1.0/
info:eu-repo/semantics/restrictedAccess
info:eu-repo/semantics/restrictedAccess