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To grow or not to grow? that's the question
(Universitat Jaume I, 2014-11-11)
Truck fleet adoption by a manufacturing company: marketing plan
(Universitat Jaume I, 2014)
Analysis of the international communication in Efi Cretaprint
(Universitat Jaume I, 2016-11-29)
This master thesis pivots on the importance of internal communication in companies
and more specifically in the multinational Efi headquarters from Castellón.
Efi is a multinational that has offices all around the world. ...
Optimisins sales in Japan: A Cross-cultural manual for japanese area managers in Grespania S.A
(Universitat Jaume I, 2016-11-29)
Analysis of Integra Synergy Systems Online Presence: A Focus on Usability, Visibility, Quality and Improvement Recommendations
(Universitat Jaume I, 2016-11-29)
The expansion of new technologies is affecting all the areas of life, from health to spare time, including business. In order to have the strongest and most effective impact on their targets, companies work on the development ...
Improving Laboratorios Belloch's international brand image
(Universitat Jaume I, 2016-10-26)
This Master’s Thesis analyses the features of Laboratorios Belloch’s brand image,
suggesting possible improvements to be undertaken in order to become known for the
quality of the products throughout Europe, a market not ...
CRM and ERP Systems: Transforming Innova Advanced Consulting
(Universitat Jaume I, 2016-10-26)
Banking Services across International Borders: A Marketing Plan for CREDIPEMI 360º
(Universitat Jaume I, 2019-07-17)
The main objective of this master’s thesis is to suggest a marketing plan for the
banking entity Caixa Rural Vila-real, which belongs to Grupo Cooperativo
Cajamar, to internationalize its presence beyond Spanish borders. ...
Keraben Grupo S.A. beyond Europe: A marketing plan for the internationalization of the Stoneage Collection to Canada
(Universitat Jaume I, 2019-07-17)
Economic globalization fosters firms from all over the world to face not only a strong
competition but also the necessity of being constantly innovating (Amoore, 2018). Going
increasingly international is thus a key ...
Lifeker+, key to growth: an international marketing plan of Keraben Group
(Universitat Jaume I, 2019-07-17)
“To prosper in a world of abrupt changes and discontinuities, of newly emerging forces
and dangers, of unforeseen influences from abroad, firms need to prepare themselves, as
well as re-evaluate and innovate their products ...