Listar TFM: Màster Universitari en Llengua Anglesa per al Comerç Internacional por título
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Sales Promotion Strategies for the Russian Ceramic Market
Universitat Jaume I (2017-09-09)This paper is about Ceramicas Aparici, one of the first ceramic companies from Alcora, that is facing difficult times on one of its strongest markets, Russia. Spain and Italy have been for many years Russia‘s main ceramic ... -
Search engine optimization as a marketing tool for improving the online presence and visibility of garciaBallester’s website
Universitat Jaume I (2019-07-17)This study provides an analysis of the current state of the garciaBallester website based on previous conducted research and literature studies. An increase in the use of internet has caused Search Engine Optimization ... -
Silence in virtual meetings: The case of virtual business professional project
Universitat Jaume I (2018-10-19)The present study provides an overall viewpoint of the symbiotic interrelation that technology and discourse maintain. Due to the development of new communication tools based on Information and Communication Technologies ... -
Social Media Marketing as a strategic growth driver for STN Cerámica in the segment B2B
Universitat Jaume I (2019-10-22)Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and social networks. In ... -
Social media marketing in the new business era
Universitat Jaume I (2014-11-11) -
Study and proposal of a digital marketing strategy for an IT company: the case of Artisan Global Media
Universitat Jaume I (2017-11-09)In the past decades, the Internet and the World Wide Web have been growing unceasingly and have become part of everyone’s daily lives. At a personal level, the use of the Internet on a daily basis is related to communicate ... -
Tactical planning for Human Resources: Incorporation of teleworking in the export department
Universitat Jaume I (2018-10-22)Teleworking was introduced in 1970 as a new way of organizing work. The rapid development of new communication technologies makes it even easier to incorporate remote work into an organizational structure. Even so, there ... -
The Continuous Improvement Model Applied in the Chemical Industry: How to Optimize your Company’s Resources?. An approach during a global pandemics
Universitat Jaume I (2020-11-19)Companies around the world are immersed in the continuous search of methods, plans or strategies that can help them achieve their goals by making the most of their resources and letting them stand out of their competitors, ... -
The corporate reputation of Pamesa Cerámica through social networks and company website
Universitat Jaume I (2017-09-09)The corporate reputation of a company and the importance of effectively managing it become crucial in our current globalized digital world. This research aims to conduct an analysis on the corporate ... -
The HUB-100 Project: A proposal to export project cargo through a regular line of containers from Spain to Tunisia
Universitat Jaume I (2019-10-23)Over the years, the sea has become the transport of the world. The arrival of the Globalization together with the beginning of the Industrial Revolution entailed a dramatic development of international seaborne trade, ... -
The Implementation of Training Programs for the Keraben Group: One-week Induction Training Proposal for the Sales Administration Department
Universitat Jaume I (2020-11-19)In the actual business environment, more and more companies are looking for graduates with potential even though they lack experience. By providing practical work experience, internships bridge the gap between studying ... -
The persuasion language in letters to stakeholders of renewable energy companies. A comparison between executives and chairmen’s statements
Universitat Jaume I (2020-09-21)Afida, Faiz and Chan (2013) stated that in recent years there are numerous research on the corporate annual reports and their most commonly read sections, the management statements (i.e. executives and chairmen’s ... -
The process of achieving a more effective internal communication : case study of BP Oil Refinería de Castellón, S.A
Universitat Jaume I (2015)their routine and activities. The aim is to determine if this department is capable of delivering good quality information. This department is in charge of sharing the plans and decisions taken in the company. At the ... -
The significance of websites in international trade: An approach to providing a competent website for Juan Serrano
Universitat Jaume I (2019-10-22)The phenomenon of the Internet emerges in the 20th century to be established as a primordial tool in the current society. The majority of the current population have access to the Internet. Nevertheless, at the origins ... -
To grow or not to grow? that's the question
Universitat Jaume I (2014-11-11) -
Trade fair as an improvement tool for the internationalisation: the case of Innova Advanced Consulting
Universitat Jaume I (2017-09-09)3 Innova Advanced Consulting is a Microsoft Dynamics Partners that offers its products, services, and support to other Microso ft Dynamics partners. Since globalisation has reached the working ... -
“Transcending borders". A suitability study and internationalisation plan proposal for Dulcesol company
Universitat Jaume I (2018-10-22)Being international in our increasingly globalised world is today a necessary challenge for many companies. This project is aimed at studying the suitability of creating and materialising an internationalisation plan for ... -
Truck fleet adoption by a manufacturing company: marketing plan
Universitat Jaume I (2014)