Definition and analysis of strategic predictive indicators for social networks
Metadades
Mostra el registre complet de l'elementcomunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/29747
comunitat-uji-handle3:10234/162753
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TESISMetadades
Títol
Definition and analysis of strategic predictive indicators for social networksAutoria
Director/a
Berlanga Llavori, RafaelPrograma de Doctorat
Programa de Doctorat en InformàticaÒrgan responsable
Universitat Jaume I. Escola de DoctoratData de defensa
2024-01-19Descripció
Compendi d'articles
Editor
Universitat Jaume IParaules clau
Àrea de coneixement
Pàgines
151 p.Resum
This thesis delves into a novel research area in Social Business Intelligence (SBI) focusing on social indicators. It proposes advanced methodologies for discovering and describing social indicators, using social ... [+]
This thesis delves into a novel research area in Social Business Intelligence (SBI) focusing on social indicators. It proposes advanced methodologies for discovering and describing social indicators, using social network metrics and dynamic contexts. The main contribution is the proposal of a comprehensive methodological framework for the development of SBI projects, addressing the necessity for a semantic infrastructure. The framework abstracts various methodological processes that can be adapted and extended to suit diverse analysis tasks. The implementation of an author profiling method based on multidimensional business perspectives allows the identification of business roles within user profiles on social media. This finding introduces a novel quality indicator for assessing content reliability. Finally, the feasibility of developing quality indicators semi-automatically to identify relevant content is demonstrated. In summary, the proposed infrastructure enables the extraction of valuable insights for organizations seeking to measure the impact of their actions in social media. [-]
Drets d'accés
L'accés als continguts d'aquesta tesi queda condicionat a l'acceptació de les condicions d'ús establertes per la següent llicència Creative Commons: http://creativecommons.org/licenses/by-sa/4.0/
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess