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    • openAccess   Influencer marketing in the tourism sector 

      Fenech Ibáñez, Lidia Universitat Jaume I (2022-07-12)
      This study has the objective of analyzing how marketing in the tourism sector is adapting to the new lifestyles of society as a result of major technological advances. More specifically, how marketing is being introduced ...

    • openAccess   The motivation of employees in family business. The case of the hotel Voramar 

      Montañés Joya, Cristina Universitat Jaume I (2019-07-09)
      The importance of tourism in the Valencian Community makes our work to be focused on family businesses and the tourism sector itself. The Valencian Community is the 5th most visited destination in Spain by international ...