• openAccess   Marketing plan for Ausiàs Bookshop 

      Mezquita Rodríguez, Arantxa Universitat Jaume I (2015)
      Ausiàs Bookshop/Stationery is a small family business located on Calle Ausiàs March, 32 in Vila-real (Castellón). It sells products such as textbooks, books for entertainment, school supplies and a lot of accessories ...
    • closedAccess   Practical approach to analyse the key resources and capabilities applied to a furniture firm 

      Roe Cervera, Albert Universitat Jaume I (2014-07-16)
      The principal question that tries to solve the strategic management of a firm is related to the strategy formulating process that enables it to exploit and support his principal competitive advantages. Therefore, the main ...