• closedAccess   Influence of the implementation of innovation strategies in the results of companies in the glass industry 

      Maria Tortosa, Raquel Universitat Jaume I (2015)
      The objectives to be drawn from this work are to discover whether strategies focused business units are the most appropriate in this field for get optimal business results. For this we have made a study of the literature ...
    • openAccess   Marketing plan for Ausiàs Bookshop 

      Mezquita Rodríguez, Arantxa Universitat Jaume I (2015)
      Ausiàs Bookshop/Stationery is a small family business located on Calle Ausiàs March, 32 in Vila-real (Castellón). It sells products such as textbooks, books for entertainment, school supplies and a lot of accessories ...
    • openAccess   Strategic planning and management of SMES 

      Marí Romaguera, Pau Universitat Jaume I (2016-07-13)
      According to formless 'Portrait of the SMEs 2015', realized by the General Division of Support to the SME of the Department of Industry, Energy and Tourism, in Spain, 99 % of all enterprises are SMEs and globally is ...