Visualitza Grau en Administració d'Empreses per paraule clau "Pequeñas y medianas empresas"

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    • openAccess   Strategic planning and management of SMES 

      Recatalà Lucas, Maria de las Mercedes Universitat Jaume I (2014-06-17)
      The main objective is to design a strategic planning and management of SME while defining a strategic plan based on the Balanced Scorecard. By doing so, strategic plans are going to be controlled and therefore effectiveness ...