ListarGrau en Administració d'Empreses por tema "Innovación"
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Content analysis of publications on creativity and innovation in the selected journals
Universitat Jaume I (2014-06-17)This paper presents a literature review on two issues: Creativity and Innovation. The main goal is the analysis of some articles from different journals to determine the importance of these two issues in the last 5 years ... -
Content analysis of publications on creativity in marketing journals
Universitat Jaume I (2014-07-16)In recent decades, numerous scholars have studied creativity because of its increasing relevance over the years. Due to the great number of studies, it is important to explore and to make a content analysis from 2005 to ...