ListarGrau en Administració d'Empreses por tema "Creatividad"
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Content analysis of publications on creativity and innovation in the selected journals
Universitat Jaume I (2014-06-17)This paper presents a literature review on two issues: Creativity and Innovation. The main goal is the analysis of some articles from different journals to determine the importance of these two issues in the last 5 years ... -
Content analysis of publications on creativity in marketing journals
Universitat Jaume I (2014-07-16)In recent decades, numerous scholars have studied creativity because of its increasing relevance over the years. Due to the great number of studies, it is important to explore and to make a content analysis from 2005 to ... -
Creativity firms and creativity industries : case study Keraben Grupo S. A.
Universitat Jaume I (2016-07-13)In nowadays world in which live movements such as globalization make the business more competitive and require more innovative tools to differentiate themselves from the competition and to obtain benefits from its ...