ListarUJI: Investigación por tema "emocional"
Mostrando ítems 1-1 de 1
-
Rational vs emotional communication models. Defenition parameters of advertising discourses
Universidad de Sevilla (2018-05)The new information technology, as well as changes in the consumer, have generated transformations in the strategic advertising focus. Since rational communication focuses on the product, it seeks clarity by articulating ...