ListarUJI: Investigación por tema "Market orientation"
Mostrando ítems 1-4 de 4
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Internal market orientation and its influence on organisational performance
Emerald Group Publishing (2009)Purpose – The purpose of this paper is to analyse the influence that internal marketing, represented by internal market orientation (IMO), might have on the internal aspects (satisfaction of contact personnel) and external ... -
Linking Entrepreneurial Orientation and Firm Performance: The Role of Organizational Learning Capability and Innovation Performance
John Wiley & Sons (2013)This research contributes to the entrepreneurial orientation (EO)–performance literature by offering a wider picture that includes two intermediate steps: organizational learning capability (OLC) and innovation performance. ... -
Orientación al mercado, resultados e indicadores básicos de competitividad, interrelación en las agencias de viajes
ESIC (2008)El presente trabajo analiza los efectos de la orientación al mercado en una doble vertiente: de un lado, estudia los efectos de la orientación al mercado sobre los resultados y, de otro, mide los efectos de la misma ... -
Relationship quality in business to business: a cross-cultural perspective from universities
Emerald (2013)Purpose – The objective of this study is to analyse relationship quality in a business-to-business context. Given that the relationship between market orientation and customer-perceived service quality is well known in the ...