• closedAccess   Developing a virtual trade fair using an agent-oriented approach 

      Remolar, Inmaculada; Garcés Calvelo, Alejandro; Rebollo Santamaría, Cristina; Chover, Miguel; Quirós Bauset, Ricardo; Gumbau Portalés, Jesús Springer (2015)
      Online virtual trade fairs are becoming a popular way of establishing economic trade relationships nowadays. In the current context of the world economy, new ways of creating virtual environments where suppliers can show ...
    • openAccess   Effects of network market orientation on new ventures’ international performance 

      Monferrer Tirado, Diego; Blesa, Andreu; Ripolles, Maria; Küster, Inés; Vila, Natalia Inderscience (2013)
      By combining international entrepreneurship and marketing aspects, this work attempts to emphasise the importance of relational knowledge in international new ventures by studying the influence of network market orientation ...