Listar UJI: Investigación por fuente "SpringerPlus, 2016, 5:1462"
Mostrando ítems 1-1 de 1
-
Social customer relationship management: taking advantage of Web 2.0 and Big Data technologies
SpringerOpen (2016-08)The emergence of Web 2.0 and Big Data technologies has allowed a new customer relationship strategy based on interactivity and collaboration called Social Customer Relationship Management (Social CRM) to be created. This ...