Listar UJI: Investigación por fuente "Frontiers in Sustainable Cities 5:1295516"
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Assessing the “virality” of a road safety communication campaign intended to change behavior: a case study in Spain
Frontiers Media (2024)Introduction: The relationships between above-the-line (ATL) and below-the-line (BTL) communication and advertising strategies have been studied in many fields and procedures. Likewise, the interrelationships between ...