Listar UJI: Investigación por autoría "eb177fa6-2905-49b3-866c-b72f818da46d"
Mostrando ítems 1-3 de 3
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Online cheaters: Profiles and motivations of internet users who falsifytheir data online
Sáez-Ortuño, Laura; Forgas-Coll, Santiago; Huertas-Garcia, Ruben; Sánchez-García, Javier Elsevier (2023-02-18)The digital environment, which includes the Internet and social networks, is propitious for digital marketing. However, the collection, filtering and analysis of the enormous, constant flow of information on social networks ... -
Online drivers and offline influences related to loyalty to airline websites
Sánchez-García, Javier; Forgas-Coll, Santiago; Palau-Saumell, Ramon; Huertas-Garcia, Ruben Elsevier (2012)This paper explores users loyalty to airlines’ websites, by examining differences among users belonging to the Y, X and baby boomer generations. The results indicate that to obtain users loyalty to a company’s site, it is ... -
What's on the horizon? A bibliometric analysis of personal data collection methods on social networks
Sáez-Ortuño, Laura; Forgas-Coll, Santiago; Huertas-Garcia, Ruben; Sánchez-García, Javier Elsevier (2023-01-24)In Digital Marketing, the capture of consumers’ personal data from social networks is essential for better targeting of commercial actions. The methods for collecting this information are arousing growing interest among ...