Listar UJI: Investigación por autoría "3448f47f-5a07-4d6f-a99e-bbce5a5e4a54"
Mostrando ítems 1-2 de 2
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A deep hybrid learning model for customer repurchase behavior
Kim, Jina; Ji, honggeun; Oh, Soyoung; Hwang, Syjung; Park, Eunil; del Pobil, Angel P. Elsevier (2020-11-28)Smartphones have become an integral part of our daily lives, which has led to the rapid growth of the smartphone market. As the global smartphone market tends to remain stable, retaining existing customers has become a ... -
Determinants of customer brand loyalty in the retail industry: A comparison between national and private brands in South Korea
Hwang, Syjung; Lee, Minyoung; Park, Eunil; del Pobil, Angel P. Elsevier (2021-07-30)Finding motivations for customer brand loyalty is one of the most popular academic and practical research fields; in this regard, some scholars have explored motivations in the retail industry. As the concept of private ...